Sign Service – Gurnee IL – Maintaining your business sign’s good working order is crucial – Call Nu Glo for a free estimate today.
Sign Service – Gurnee IL
In Illinois, where competitive markets range from the busy streets of Chicago to the growing commercial hubs of Springfield and Gurnee, your business sign is more than just a nameplate—it is your 24/7 silent salesperson. Keeping it in top working condition is vital for three critical reasons: customer perception, safety compliance, and financial growth.
1. The “Handshake” of Your Brand
Research suggests that nearly 70% of consumers believe the quality of a business’s signage reflects the quality of its products and services. In a state with diverse weather—from humid summers to punishing, icy winters—signs endure significant wear. A flickering LED, a rusted frame, or a cracked monument sign sends a message of neglect. Conversely, a well-maintained, bright sign acts as a professional “handshake,” signaling to Illinois residents that your business is active, attentive to detail, and ready to serve.
2. Navigating Illinois Regulations and Safety
Illinois has strict standards regarding signage, particularly for those near major highways and “controlled routes” governed by the Illinois Department of Transportation (IDOT).
- Compliance: Damaged or poorly lit signs can violate local municipal codes or IDOT’s brightness and safety standards, leading to hefty fines or forced removal.
- Public Safety: The “Land of Lincoln” is known for strong winds and heavy snow loads. A sign with compromised structural integrity is a liability. Regular maintenance ensures that brackets, poles, and electrical components are secure, protecting you from personal injury lawsuits or property damage claims.
3. Maximizing Revenue and ROI
Signage is one of the most cost-effective marketing tools available. While digital ads require recurring payments, a one-time investment in a high-quality sign yields a massive return—if it works. Studies show that adding or updating a sign can increase weekly sales by 5% to 15%. In contrast, a broken sign is a missed opportunity; if a driver cannot see your lit-up logo during the early-setting winter sun, they will simply drive to a competitor.
Summary
By prioritizing maintenance, you extend the lifespan of your asset, avoid the high costs of emergency repairs, and ensure your business stands out in the Illinois landscape. A working sign doesn’t just show where you are—it shows who you are.
Choosing Nu Glo Sign Services means partnering with a company that values experience, reliability, and customer satisfaction. As a family-owned business, we have nearly 45 years of experience. This means you can count on us for sign repair, new signs, or even installations of franchise signage.
- Wall Signage
- Pole Signage
- Road Signage
- Cabinet Signs
- Monument Signs
- Channel Letter Signs
- LED Channel Lettering
- LED Sign Conversions
- LED Moving Messages
- Wired Electric Lighting
- Parking Lot Lighting
- Indoor/Outdoor Lighting
Sign Services today for your signage solutions in Lake County. Ask for a free estimate today!
